Krista Larsen

Direct Marketing Strategy Director

Employed at MGM Resorts International. Marketing professional with experience in database marketing, customer valuation, and promotional campaign strategy. Current MHA candidate at University of Nevada, Las Vegas.

"The secret of getting ahead is getting started." - Mark Twain

Contact me:
E-mail: Larsenk6@unlv.nevada.edu
Phone number: +1 (702) 692 6343


LinkedIn

Interests

Pilates, watching football (Go Niners!) and hockey (Go Knights Go!), hiking, cooking, trying new restaurants, and spending time with my friends and family. 

Experience

November 2016 to present
MGM Resorts International

Direct Marketing Strategy Director

• Drives the overall gaming promotional campaign strategy for the enterprise through the loyalty program M life Rewards from ideation to deployment
• Supports and leads the strategic direct marketing initiatives for MGM Grand and Excalibur
• Utilizes expertise in property customer segmentation, valuation, and reinvestment for both gaming and non-gaming campaigns

June 2015 to November 2016
MGM Resorts International

Direct Marketing Strategy Manager

• Oversaw the daily operations and implementation of direct marketing strategy for Mandalay Bay, Delano Las Vegas, MGM Grand, Signature, and The Mirage
• Provided recommendations for optimization by generating insights from historical results, interpreting data, and evaluating campaign strategies

October 2012 to June 2015
MGM Resorts International

Loyalty Marketing Campaign Specialist

• Facilitated direct marketing campaign efforts for M life Rewards, including creative, database, and strategy components
• Utilized analytics and reporting metrics to evaluate the holistic impact of campaigns
• Developed and executed a refreshed department-wide mentorship program

Education

August 2019 to present
Master’s of Hospitality Administration, with An emphasis in Gaming Administration 

University of Nevada, Las Vegas

August 2008 to May 2012
Bachelor’s of Science, Business Administration, with an emphasis in Marketing

University of Nevada, Las Vegas

Skills

Communicative

Organized

Collaborative

Dependable

Innovative

MHA Program

As a UNLV undergraduate alum, I have been interested in the MHA program for quite some time. Being in my secondsemester, this program has already allowed for my work experience to apply to my coursework. My company partnered with UNLV for the College Opportunity Program, which presented a fantastic opportunity for me to continue my educational path and foster my career growth as well. 

© Copyright Krista Larsen